LEADING BRANDS IN PRIORITISED CATEGORIES
We develop and market strong brands within health and well-being in the Nordic countries as well as on the rest of the European market.
SELECTIVE ACQUISITIONS
Acquisitions are an integral part of Midsona's business. In recent years, we have acquired strong Nordic companies and brands within health and well-being. An evaluation and inventory process has been initiated for potential acquisitions in Europe, outside the Nordic region.
COST-EFFECTIVE VALUE CHAIN
We work continuously to evaluate our product range and our suppliers to ensure the best terms and quality. During autumn of 2016 a project was initiated to review the coordination of production and purchasing and during spring of 2017 we started to work to create a Group-wide IT-platform.
HEALTHY AND SUSTAINABLE CULTURE
Midsona's sustainability strategy is based on the Group's mission - helping people to a healthier life. To us, this means the possibility to feel well without compromising the ability of present and future generations to feel well. Our products should be available for a healthier and sustainable life. We also work within several areas to promote a healthy culture among our employees, to ensure that we practice what is preached.